John Brice Caldwell, Jr. of Madison, MS passed away on February 4, 2022 at St. Dominic Hospital. Brice was born on November 15, 1961 in Jackson, MS. Brice attended Manhattan Academy for several years and then graduated from Callaway High School and also graduated from the University of Mississippi with a Bachelor of Business Administration degree. While attending Ole Miss, he was a member of Pi Kappa Alpha Fraternity and played intramural soccer. Brice served the gift / collegiate industry since 1987. He began his career with Russ Berrie & Company where he was the top Mississippi sales representative for Ty Beanie Babies. For nearly 20 years, he was a business owner who designed and sold a line of collegiate products. Most recently he was a sales representative for several gift manufacturers / vendors. Vendors and his customers appreciated his kind but candid nature, his sense of humor, and his passion for engaging his customers. He enjoyed vacationing in Highlands, NC where he and his wife Kim married in 2007. Brice is survived by his wife, Kim; sister, Cheryl Caldwell May (Rusty); nieces and nephews, John May, Missy May Hammond, Hunter Thornton, and Abbie Thornton and six great nieces and nephews. He was preceded in death by his parents, John and Lois Caldwell. Visitation will be Monday February 7, 2022 at Natchez Trace Funeral Home from 9:00 am until 10:30 am. The funeral service will be in the funeral home chapel at 10:30 am with burial to follow in Natchez Trace Memorial Park Cemetery.